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Social Media Marketing and Facebook

Why You Need A Facebook "profile" (if you do not have one already)

During the last few years, social networking sites enabled by Web 2.0 technologies have dramatically changed the way we use the Internet. What was once a one-way connection is transformed to a dynamic connective medium, allowing users to share a broad range of content, including blogs, photos, videos and more.

But how has social networking sites as Facebook has changed the way online marketers to advertise online? First, they made our job much easier. Facebook is the ideal medium for advertising in an environment are viral in nature. These online social directories using an interactive format that allows users to create a personal profile, connect to other users and share content.

In a sense, these users already effectively segmented themselves coming together through like interests and connection through content. These behaviors inextricably linked with social media and made possible by Web 2.0, create valuable networks of targeted and specific demographic groups. Now more than ever "Network Generation "becomes involved in social media and presenting online marketers with the opportunity to market to predefined segments of online users, positioning branded messages on sites where these users spend time online.

Moreover, these social networking sites are growing exponentially, adding more and more users from different backgrounds. Originally, Facebook was created only for university students, but last year it was opened to anyone with an email address. According to Microsoft, Facebook is the sixth most trafficked site in the U.S., and now has over 73 million registered users in 40,000 different college, high school, occupational, and geographical networks. This corresponds to a 530% growth rate during one year alone.

The tactics through which advertisers communicate with these segmented online audiences are known as Social Media Marketing (SMM). SMM has become a popular tool for search engine optimization (SEO), thanks to its unique ability to improve website's visibility, name recognition and brand awareness among specific online audience through the acquisition of a network of relevant links.

So what options Facebook has presence through targeted online marketing efforts? Among Internet users ages 18-24, located Facebook first on the list of favorite places in the Youth Trends latest survey. Over 70% of women ages 17-25 reported that Facebook was their preferred site in terms of time spent online. For men, this figure was still a powerful 56%. These demographic clear technology-driven, thanks to their upbringing in a culture that considers time online as an integral part of daily life. More than half of respondents visited Facebook at least once a day, logging on average 35 minutes on the site.

Furthermore, these users are familiar with online environments and are good at seeking out and find specific pieces of content they are interested i. Thus, social networking sites, especially Facebook, current online marketers with the opportunity to engage users with advertising messages at critical moments of relevance.

So how can we use social media marketing to effectively engage these elusive audience of young adults? Below are several ideas on how to exercise social media marketing on Facebook.

Connect Through Groups:
Facebook has an infinite number of common interest groups users participate in a myriad of reasons. These groups cover an unlimited number of subjects and interests, from marine biology to snowboarding in the politics of rap music for Italian food. Whatever what your interest, or target market, there is a group for you. Take it from me. I've been a registered Facebook user, or "Facebook" since 2003 and I have seen a group for everything, literally. Many even have a local focus, like the Denver Broncos fan groups or Denver Chinese Students Group. Each of these groups has its own page with a forum, a discussion forum, photo gallery, etc. This is the best place to post messages intended for specific niche audience, you are almost guaranteed to all who see it fits your target profile. In the past, when I tried to drive traffic to a video site I worked for I found descriptive and enticing links to relevant videos group's "wall" or discussion board. I saw good results as many of the members of this group, which was devoted to skiing, follow these links to view videos about their favorite sport, skiing.

Connect Through Applications:
Recently, Facebook opened its platform to external developers who have created countless applications, ranging from fantasy stock picking simulators to video games for "beer pong" to the world map marking desired destination. Users can add as many of these programs as they want their profiles to create opportunities for marketers and developers alike to subtly integrate marketing messages into these programs and their functions. Many developers have already done it and have no doubt reap some great benefits, not only through increased brand awareness but through traffic driven from Facebook, as many have built a bridge to their own sites.

Connect Through Content:
Because Facebook allows users to post videos images, links, photos, and more, advertisers can seamlessly exploit social media marketing strategies to connect with these groups through content. By placing your content where your audience is, you can be sure your brand will be right in front of their eyes as they interact with your message. Facebook is a repository for an endless amount consumer data, what many experts have called "a society in a box." So why not exploit this data by participating? Connect through content.

Connect Through Events:
As Facebook has grown it has added an "Events" section where users can post information about upcoming events and then invite their Facebook friends to participate. The entire section of events is searchable and users can quickly find events they are interested in finding the host's name, position, time, and even a description of the event. What's more, Facebook allows each event its own page where users can RSVP, decline to participate, or even post information on the event page public debate wall as what to wear, what to bring, etc. This gives social media marketers with a valuable opportunity to post events and then invite people who are most likely interested in participating. In my own experience with this medium, I have created events for clients and then sent the information and calls in groups connect. For example, take when promoting an upcoming reggae concert or college football games, as many groups related to reggae music, college football, music and sport, as you may, after the event information on their group discussion boards to ensure that everyone who is interested now know and participate.

Connect Through Mobile Devices:
Just this week, Facebook announced that it has partnered with RIM, or Research In Motion and their BlackBerry device. Besides Blackberrys, Facebook accessible to a wide range of other mobile devices. This provides valuable opportunities for advertisers to reach potential customers locally, positioning their business presence at the time of relevance.

Still, the Facebook's explosive growth has not been without challenges. In response of criticism from a host of groups, Facebook recently added additional security measures in an effort to better protect private information. Besides alleviating privacy fear, this is sure to get more users to join the site and share more information about themselves. But this will also compel social media marketers to be more innovative and creative in identifying and locating targets.

As you can see, Facebook users have taken care of segmentation process, which links through content and common interests. These behaviors are inextricably linked with social media and enabled by Web 2.0, create valuable networks of targeted and specific demographic groups. Now more than ever, "Net Generation" is involved in social media and presenting online marketers with the opportunity to market to predefined segments of online users, positioning branded messages on sites where these users spend time online.

The company I work for, Fusionbox, using social media marketing to combine the goals of Internet marketing with the capabilities of social media sites and Web 2.0 technology. Click here for more information on Social Media Marketing.

Major, SMM our services provide powerful forms of viral marketing that exploits the large audience and users of social media sites. Whether MySpace, YouTube, Digg, Facebook, Del.icio.us, Flickr, or a number of others, comes SMM surrounding the creation and connection of users to businesses through unique content.

For this reason SMM can be used to build A network of links, broken fire messages, increase visibility and awareness, and self-administer your company's reputation online. After all these social media sites each have millions of registered users, grouped into like-interest communities. Now all you have to do is to distinguish where your audience is congregating online. What more could a marketer ask for? No other channel allows companies to declare their identity, service offerings, value proposition and position within a targeted environment.

Our team of experienced and innovative social media marketers will effectively position your website content in a targeted digital space where it will be seen by those you want to see it.

Fusionbox is a leader in using Web 2.0 technology for Internet marketing domain. Our services have been aptly regarded Web Marketing 2.0 because of our ability to connect clients to customers by engaging in the market and initiated conversations through social media.

About the Author

Nick Yorchak is an SEO expert and Search Engine Marketing Specialist at Fusionbox, a full-service Denver Internet marketing, web design, and web development company. He can be reached at his Fusionbox email or at (303)952-7490. Click here to check out his expert SEO blog.

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